The Foundation Circle
Stop guessing. Start building your business with clarity and confidence.
A practical group program for emerging business owners who want clearer direction, stronger foundations and the confidence to move their business forward.
You know you want to build something sustainable but working out what to focus on, what systems you need and what can wait until later can feel surprisingly complicated.
The Foundation Circle gives you expert guidance, practical tools and a supportive community so you can stop second-guessing every decision and start building with purpose.
You don’t need to have everything figured out
Perhaps you have recently started your business, are preparing to make the leap, or have been operating for a while but feel as though you want to take more control over your business.
You may be:
Unsure which priorities deserve your attention
Making decisions without a clear strategy
Trying to build systems while also delivering services
Struggling to turn your knowledge into a clear, profitable offer
Overwhelmed by conflicting business advice
Spending money on tools you don’t really need
Comparing your early stages with someone else’s tenth year
Working hard without feeling that the business is moving forward
You don’t need another enormous course filled with content you’ll never finish.
You need the right foundations, a realistic plan and support to put it into action.
Build clarity, structure and momentum without the overwhelm
The Foundation Circle is designed to help you understand what your business needs now, so that you can grow it sustainably.
We will work through the essential decisions, systems and structures that support a sustainable business. Covering topics like how to interpret and monitor your financial figures, options for setting up a support team of staff, the types of IT systems that are helpful (and those that are not), marketing and building passive revenue streams.
You’ll learn alongside other professionals at a similar stage, receive practical guidance and leave each session knowing what to do next.
No jargon. No performative hustle. No expectation that you should already know how to run a business.
What’s included?
a 60 minute review and planning session 1:1 with Jen
1x ticket to our 1 day practical intensive
Access to our training portal full of templates & mini courses.
Group chat for those moments in-between
Plus
Monthly group strategy sessions
Each session will help you step back from the day-to-day, review where you are and identify your most important priorities. You’ will turn broad goals into clear actions and have the opportunity to work through the decisions or barriers holding you back.
Monthly expert sessions
Learn from experienced professionals across topics such as business finance, marketing, systems, technology, leadership and sustainable growth. Each session will focus on useful, practical information that you can apply directly to your business.
A supportive peer community
Connect with other professionals who are building, refining and learning too.
The Circle is a place to ask questions, share experiences and have honest conversations about the realities of running a business.
Who is The Foundation Circle for?
The Foundation Circle is designed for people who,
Are preparing to start or have recently started a business
Have been operating for a while but lack clear structure or direction
Feel they have reached a ceiling and are unsure what comes next
Want to strengthen their foundations before pursuing significant growth
Need practical support without investing in intensive coaching
Value collaboration, accountability and honest conversation
Want to build a business that is financially and personally sustainable
You don’t need a large team, a polished brand or an impressive revenue figure. You simply need to be ready to look honestly at your business, make decisions and take action.
Dream it
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Dream it 〰️
What will be different?
The Foundation Circle will provide you with,
A clearer direction for your business
Defined priorities for the next stage
Greater confidence in your business decisions
A practical plan you can realistically implement
Stronger foundational systems and structures
A better understanding of where to invest your time and money
A network of supportive professionals who understand the journey
Most importantly, you’ll stop feeling as though you are piecing everything together alone.
Your investment
$650 per month / $162.50 per week
The next Foundation Circle commences in February 2027.
FAQs
do i need to have already started my business?
1
No. The program is suitable for people preparing to establish a business, provided you have a reasonably clear idea of the service or business you want to develop and are ready to get started. The program involves practical implementation of the knowledge and skills that we explore so you will get more out of it if you have a business operating.
what if my business is already established
2
If you have an established business, manage a team and need higher-level strategic support, The Sustainable Business Collective may be a better fit. We can help you decide which program matches your current stage.
will you tell me exactly how to run my business?
3
You’ll receive guidance, frameworks and practical advice, but the aim is not to force every business into the same model. You’ll be supported to make informed decisions that suit your goals, capacity and circumstances.
Is there a minimum time commitment?
4
There is a minimum commitment of 3 months. This gives you time to build relationships with other participants and integrate knowledge on the different topics covered. The focus is on manageable, meaningful progress, not giving you a heroic list of homework while you’re already busy.